Wednesday, April 7, 2010

SELLING NON-FICTION

People do judge books by their covers. First the front cover. Then the back cover. Then, if it's fiction, they read the first page. Or if it's non-fiction, they read the table of contents.

Having been told that I have the gift of taking a good idea too far, I like the titles of each chapter to have a common theme. Try putting one together for yourself. What is the topic and what is the theme of your story? See if you could come up with a package that would sell.

For more ideas on creating a whole package that hooks the interest of prospective customers, join cover designer Brian Cox for the fourth session in our writing series. The workshop will be held at Nove Adventure downtown from 10-noon on April 24.

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